Realizing that the thing about the 2000s, certainly at least in my LA experience – neo-disco “blog house” DJed parties with photographers and not like, scene scene kids, but like the Mis-Shapes, Cory Kennedy, the kind of scene that “scene” was gesturing at, rooftop parties at art collectives, VICE magazine, hipsters – is that those are all recapitulations of things that originally came about in the load-bearing context of heavy hard drug use – heroin, cocaine, benzos and other pills – and were a little silly in our generation.
VICE started out (as government-funded CanCon) in Toronto when it was a beat, heroiny (but not white-flighted. Canada!) city. Back before they sold out (and were richly paid) a sort of raw-dadly “don’t be fucking junkies, kids” was part of Gavin McInnes’ schtick.
And then I went to a free VICE party in Hollywood sponsored by Colt 45, which was funding it and giving free tallboys because before the ‘08 crash alcohol companies just gave it away to establish brands with us urban (pre-social media use) “influencers” and I guess the “indie sleaze” 70s vibe (I used to live two blocks from the original American Apparel store!) matched up with the “hey, remember Billy Dee Williams?” branding. But it just… no. We were a wild, free, and fun-loving crowd in that we were in our twenties, but…
I mean, part of it was we were the back-to-the-city generation, and that was the kind of authentic grittiness we had romanticized about the last time white life was lived in cities, the 1970s. Of course we were middle-class white, like 70s cities or the places where the headline meth and Oxy waves weren’t.
Ecstasy kinda came back but they called it “Molly” and held “raves” in stadiums
Xanax was kind of a thing but as an anxiolytic it’s kind of a combination of benzos that don’t fuck you up and cocaine that doesn’t get you speeding (cocaine is not only a stimulant but an anti-anxiety agent; when cokeheads tell you all about their brilliant idea for a screenplay/world domination scheme it’s cause they’re not only amped up but disinhibited)
Coke was kind of a thing, Gawker all “can you imagine! there’s a coke bar in Brooklyn (that surely sells trampled-on shit) called Kokies!”
But that was kinda the suburbanites thrilled at their urban worldliness that they could even find anything harder than weed now, one $60 bag at a time, it wasn’t really sybaritic excess. Even at post-warehouse sunrise afterparties where we got naked in the hot tub there were never piles of cocaine or anything, and we mostly made jokes and left by 9
Sparks, that was our thing. Coming before Four Loko, it was the wild speedball combination of malt liquor and caffeine, that’s how adventurous we were.
Re-realizing that the solution to “I want to get drunk but liquor is too harsh and beer too tedious and wine is jammy or thin and acidic or expensive” is malt liquor
Is honestly hilarious that Gavin McInnes couldn’t recreate the vice aesthetic of original VICE with Street Carnage so instead he founded the Proud Boys to wreak street carnage
Ah, the mid-2000s, the days of Cobra Starship and The Cobrasnake, after the ‘90s had convinced us it wasn’t the '80s in the city anymore and Dov Charney and Vice and blog house DJs asked us, “what if it was the '70s instead?”
Occasionally I remember that I was there for Rilo Kiley’s goodbye appearance closing the Sunset Junction street fair in Silver Lake and they did The Frug live for the first time in years and had their friends from when they first started up on stage as backup dancers
Thinking about all the “ancient” moments from my childhood that are now closer to my college graduation than today, since when as far as I’m concerned it’s been an eternal present
Realizing that adulthood so far could reasonably be described as lasting from Sparks to La Croix (I grew up in the Perrier and Zima/Crystal Pepsi “clear” eras and went to college in the Smirnoff Ice/Mike’s Hard Lemonade “malternative” period)
