The media is still grappling with what Jezebel’s creators helped unleash, for good and ill. The era opened opportunities for journalists and creative people who, by instinct or practice, could blend their identities with the stories they told. The new generation of millennial writers at the Gawker sites, BuzzFeed, Vice and other digital projects challenged stuffy, insular and occasionally deceitful institutions that deserved challenging, but it also lacked, in retrospect, a sense of the value of having trusted institutions at all.
And those of us who came up in the internet media may have missed the biggest story of all. We took it for granted that this was a progressive medium, populated by young people who loved Barack Obama and culminating in some way in his election in 2008. We didn’t expect the true apogee of the new media to come with the election of Donald Trump eight years later.