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25th August 2022

Post reblogged from Marta Monica Jaramillo Restrepo AKA La Tuti with 43 notes

allthebrazilianpolitics:

I have recently discovered the joys and horrors of "agronejo", a modern spin-off of Brazilian sertanejo country music that incorporates EDM, funk, piseiro and hip-hop — with overtly pro-agribusiness lyrics. Thread: — Euan Marshall (@euanmarshall) August 24, 2022ALT
Exhibit A: Ana Castela, 18 years old, from the Brazil-Paraguay border. She broke out with "Boiadeira" (Cowgirl) in 2021, fairly typical modão sertanejo fare about a girl embracing life on the farm. https://t.co/XAUR8LUo44 — Euan Marshall (@euanmarshall) August 24, 2022ALT
Flash forward to this year, and Ana Castela releases the biggest agronejo hit to date, "Pipoco". The difference is huge: the electronic/piseiro/funk-adjacent beat, the choreography, the collab with 15-year-old singer MC Melody. https://t.co/r7JQ21WNsR — Euan Marshall (@euanmarshall) August 24, 2022ALT
The song opens with a big ol' blow of a cowhorn and Ana Castela's intro: "Hello boys, it's the Cowgirl here. Are you ready for the Pi-Po-Co..." pic.twitter.com/FupupdcZDv — Euan Marshall (@euanmarshall) August 24, 2022ALT
The chorus: "You can't mess with the cowgirls / Boots, belt buckles and straw hats / Red lipstick to make the playboys cry". Almost 83 million views on YouTube and 56 million plays on Spotify. pic.twitter.com/dtK6nsblYb — Euan Marshall (@euanmarshall) August 24, 2022ALT
Exhibit B, and perhaps the pioneers of agronejo: Léo & Raphael. They started out as a fairly standard modão duo, pumping out tunes about getting drunk and picking up girls, until a shift in 2019, doubling down on the joys of agribusiness with "Agro é Top" https://t.co/MxhKwyl2hQ — Euan Marshall (@euanmarshall) August 24, 2022ALT
"Agro is top, agro is chic, agro is great, agro is us / If you're a fan of barbecue and modão, you'll get used to us" And the video looks like an uncanny piece of Agriculture Ministry propaganda, with random facts about Brazil's agribusiness sector. pic.twitter.com/E8fE8rHS9V — Euan Marshall (@euanmarshall) August 24, 2022ALT
But their real agronejo masterpiece is "Os Menino da Pecuária" (The Livestock Boys) from 2021. https://t.co/GvIeLfBWQq — Euan Marshall (@euanmarshall) August 24, 2022ALT
This is amazing. The agronejo sound arrives with the electronic beat behind the chorus. "The livestock boys / don't stop / sit with us because we've got money / and we wear straw hats". pic.twitter.com/6IimoDnHh1 — Euan Marshall (@euanmarshall) August 24, 2022ALT
Unfortunately, the real killer line doesn't translate well into English. "Não é a toa que o PIB começa com P de pecuária" There's even a fascinating outro where they discuss the price of cattle and how rich they're going to get from selling theirs. pic.twitter.com/IbJ3yNZ7tC — Euan Marshall (@euanmarshall) August 24, 2022ALT
Since then, Léo & Raphael have gone headfirst into the world they've created without looking back. A selection of song titles: "AgroLove" (banger) "Livestock Entrepreneur" "They go for the country boys" "Here lies a cowboy"https://t.co/l6qv3d9UPg — Euan Marshall (@euanmarshall) August 24, 2022ALT
And finally, an honorable mention for US Agroboy. Out of all of the big agronejo names, they probably stray from traditional sertanejo the most, as they show with their biggest hit "Baladinha Rural" https://t.co/RvpIhAM78p — Euan Marshall (@euanmarshall) August 24, 2022ALT
If you've made it this far and you're wondering, is he being sarcastic? Does he actually like this music or is he taking the piss? I don't think even I can answer that question. Peace and (agro)love ✌️ — Euan Marshall (@euanmarshall) August 24, 2022ALT

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Tagged: 2022come to brazil

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