Over the past decade and a half, many young, college-educated workers have faced a disturbing reality: that it was harder for them to reach the middle class than for previous generations. The change has had profound effects — driving shifts in the country’s politics and mobilizing employees to demand fairer treatment at work. It may also be giving the labor movement its biggest lift in decades.
Members of this college-educated working class typically earn less money than they envisioned when they went off to school. “It’s not like anyone is expecting to make six figures,” said Tyler Mulholland, who earns about $23 an hour as a sales lead at REI, the outdoor equipment retailer, and holds bachelor’s and master’s degrees in education. “But when it’s snow storming at 11:30 at night, I don’t want to have to think, ‘Is the Uber home going to make a difference in my weekly budget?’”
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These experiences, which economic research shows became more common after the Great Recession, appear to have united many young college-educated workers around two core beliefs: They have a sense that the economic grand bargain available to their parents — go to college, work hard, enjoy a comfortable lifestyle — has broken down. And they see unionizing as a way to resurrect it.
Sure the communists have tried sending sending the educated youths down to the countryside or to the factories in increase consciousness, but only the capitalists have innovated enough to send them to retail.