Dude, who even knows.
Post reblogged from Ice Fairy Enthusiast with 29 notes
Just saw one of those knows-enough-to-exhibit-how-much-he-doesn’t-know guys saying that really the MCU would backfire because it would undermine the brand value.
The brand value.
Now think this through, how is that an issue here? Is your concern that by releasing major motion pictures with tie-in merch you are limiting the price you could get by selling the film and licensing rights?
Just saw one of those knows-enough-to-exhibit-how-much-he-doesn’t-know guys saying that really the MCU would backfire because it would undermine the brand value.
this is the sentence I have no idea what it means
does he believe the MCU is backfiring, will backfire, or wishes it would?
does he believe that undermining the brand value would cause the backfire, or the backfire would cause the undermining, or are they not related?
what is the event that undermines that he’s talking about, what is the backfire he is talking about?
He thinks that really, it will backfire. Or at least that is what he was saying.
And that “undermining the brand value” would constitute a loss greater than any gain, constituting the backfire
I don’t think that’s correct or even coherent – that’s what this post was about! I think he didn’t like it as an artistic course and was saying that it was a bad business course as a cover, but “if you realize a film adaptation of this property that will tie it to a particular vision and thus limit its potential value for film adaptation”, incurring a loss greater than any revenue the actual film made you, doesn’t really make sense
worldweaverofmediocrity liked this 
yaboijesuschrist liked this charlenasaxen liked this
newsstrider liked this - dragonborn928 liked this
seekeroftheextraordinary liked this
throwitonthepile liked this
orion98 liked this 
mg-dl liked this 
dorklordofmordor liked this thefirstinator liked this
siryouarebeingmocked reblogged this from brazenautomaton and added: The MCU brand has a bigger value than Marvel comics themselves have had for the past few years.
theresponseblog said:
and the “backfire” is “everyone who Takes Comics Seriously will start thinking of Marvel stuff as just a cynical money-grabbing joke and decide that you can’t tell Serious Stories with it”, as though there were ever a time that anyone *had*… - theresponseblog said:
Using a contemporary/popular business term to bank off the familiarity of the concept, the way people talked about “franchise” for a while when referring to nerd stuff rather than, like, McDonald’s
- theresponseblog said:
He might be using “brand value” to mean “artistic and social credibility” rather than “how much money can the rightsholders milk out of this property”.
brazenautomaton reblogged this from kontextmaschine and added:
What event will backfire? What is the backfire event being talked about?
matt-the-radar-techncian liked this
kontextmaschine reblogged this from brazenautomaton and added: He thinks that really, it will backfire. Or at least that is what he was saying....And...
- kontextmaschine said:
@brazenautomaton or a whatever from “to institute”
- kontextmaschine said:
@brazenautomaton hm I suppose then in return you could read “institution” as a verb. I meant as a noun
- kontextmaschine said:
@brazenautomaton maybe you are expecting a verb between “really” and “the MCU” but if I put anything there it would be “the institution of the”?
- kontextmaschine said:
@brazenautomaton I looked it over several times and diagrammed it, the first line is implied *I* just saw, the second paragraph “the brand value” is a repeated phrase for emphasis not supposed to be grammatically self-sufficient?