Dude, who even knows.
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Just saw one of those knows-enough-to-exhibit-how-much-he-doesn’t-know guys saying that really the MCU would backfire because it would undermine the brand value.
The brand value.
Now think this through, how is that an issue here? Is your concern that by releasing major motion pictures with tie-in merch you are limiting the price you could get by selling the film and licensing rights?
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siryouarebeingmocked reblogged this from brazenautomaton and added: The MCU brand has a bigger value than Marvel comics themselves have had for the past few years.
theresponseblog said:
and the “backfire” is “everyone who Takes Comics Seriously will start thinking of Marvel stuff as just a cynical money-grabbing joke and decide that you can’t tell Serious Stories with it”, as though there were ever a time that anyone *had*… - theresponseblog said:
Using a contemporary/popular business term to bank off the familiarity of the concept, the way people talked about “franchise” for a while when referring to nerd stuff rather than, like, McDonald’s
- theresponseblog said:
He might be using “brand value” to mean “artistic and social credibility” rather than “how much money can the rightsholders milk out of this property”.
brazenautomaton reblogged this from kontextmaschine and added:
What event will backfire? What is the backfire event being talked about?
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kontextmaschine reblogged this from brazenautomaton and added: He thinks that really, it will backfire. Or at least that is what he was saying....And...
- kontextmaschine said:
@brazenautomaton or a whatever from “to institute”
- kontextmaschine said:
@brazenautomaton hm I suppose then in return you could read “institution” as a verb. I meant as a noun
- kontextmaschine said:
@brazenautomaton maybe you are expecting a verb between “really” and “the MCU” but if I put anything there it would be “the institution of the”?
- kontextmaschine said:
@brazenautomaton I looked it over several times and diagrammed it, the first line is implied *I* just saw, the second paragraph “the brand value” is a repeated phrase for emphasis not supposed to be grammatically self-sufficient?