The North Face and Columbia took technical outdoor clothing to the masses; 5.11 is attempting to do the same for tactical clothing, including products designed to help people pull out their concealed handguns with ease. The company started by focusing on pocket-laden pants, but has expanded into boots, shorts, and shirts, as well as all sorts of other clothes, along with bags, accessories, and body armor. It offers almost anything a police officer or member of the military—or someone who simply fetishizes them—could want. Its “Active Shooter Bag,” which the company bills as “a quick, convenient, and modular carryall sized for two AR magazines,” for instance, is a product that “keeps you locked and loaded in any situation.”

Come on, man