just saw a Mercedes-Benz Winter Event commercial
that’s the first one of these lower-upper-class “gift a car (lease) for Christmas” ads I’ve seen to specifically figure a man as the grateful recipient
and the theme is how he was a car guy growing up and eagerly woke up on Christmas morning to peek into the alley to see if his parents got him his dream car only to be repeatedly disappointed
and now he’s a dutiful grown-up househusband who’s too jaded to even look by now but this is the year his lifelong dream comes true
the commercial dutifully ignores his wife (or husband! or husband!)’s role in all this as taking the place of his parents ruling over him and dispensing treats at whim