Kontextmaschine

21st September 2018

Post with 18 notes

$425m idea right here

INT - SUNNY BUNGALOW REMODEL KITCHEN - DAY

RELATABLE MILLENNIAL (eye-rolling): Hart-Davis sent us this flyer, “Pet air ambulance! Call us if the worst happens!”

SFX: screeching tires, thump

RELATABLE MILLENNIAL: then the worst happened

EXT - ABOVE THE CITY - DAY

A half-bathtub-sized DRONE flies above picturesque leafy neighborhoods, its coloring clearly ambulance-themed but tinted green on the clamshell top

ANNOUNCER: When seconds count, new Skysaver ambulances can get pets to Hart-Davis emergency rooms up to [NUMBER SOURCED FROM FRIENDLY STUDIES] faster than street traffic

EXT - STREET - DAY

The drone descends, making a muted tone siren that signals urgency and comfort.

On landing the top pops open coffin-wise, there’s a video screen on the top interior

Relatable Millennial hurries over with the cat in a blanket

SERIOUS VETERINARIAN (in scrubs, on screen) …lengthwise. Now the short-muzzle-mask…

EXT - ABOVE THE CITY - DAY

The drone flies back with a greater sense of purpose somehow

ANNOUNCER: Skysaver joins the Hart-Davis network of [NUMBER] fully-equipped emergency rooms…

INT - HART-DAVIS EMERGENCY ROOM - DAY

Serious Vet looks at a monitor of the cat while another vet scrubs in behind him

ANNOUNCER: …staffed with leading veterinary specialists

SERIOUS VET: car strike, 11 pounds, get me a hemo test, 2 bags feline A and B

EXT - HART-LEWIS ROOF - DAY

the drone lands and anxious techs transfer the cat to a pet stretcher

QUICK SUBTLE A/V FADE OUT AND IN

INT - SUNNY KITCHEN - DAY

RELATABLE MILLENNIAL: they say he barely made it

THE CAT walks across the floor with a distinct limp, but still jumps up on the table next to RM to nuzzle

RELATABLE MILLENNIAL: I’ll take barely

They nuzzle

ANNOUNCER: Skysaver: just one of the ways Hart-Davis is [SLOGAN]