I think Richard Spencer’s an ideological entrepreneur and Donald Trump stole his lunch - giving the American right a platform and pose to match the cross-class white identity that increasingly defined it but existing elites resisted.

And Trump didn’t need Richard Spencer gradually assembling an apparatus, or putting out white papers to give cover for his deportation plans, or building a bench in Montana, he just straight-up did it in his blustery Mr. Magoo style. And with Bannon in the White House and Sessions at AG and all his other men in place, no reason going forward Trump needs a guy with a freshly-furnished office and Tila Tequila in his Rolodex.

To his credit guy does understand the Beltway ecosystem, knows if he just fades into the background now his life’s work is over and purposeless, knows how to work media contacts and self-promote and pitch off a news hook, knows how to create spectacle - guy wasn’t just out for a walk thinking about Pepe when a protest broke out and someone asked for his take.

And now, look, as a result of going out and offering himself up as spectacle, Richard Spencer is now central to a hot news story that hooks into relevant questions of How We Live Now In This New Trump Era. If Richard Spencer wasn’t relevant and in the news because of this, why else would we be thinking about Richard Spencer? We wouldn’t.

But he did, so we are. The contradictions are heightened, he’s kept his name in the papers, still got a shot at the history books, if maybe as a Madalyn Murray O’Hair or Horst Wessel.