One high-growth post-type in 2015: “You’re Right, But For Even Better Reasons Than You Think.”
Like I’ve said, The Awl is kind of the mid-late 2000s Gawker aged in place. Before it was a whole media conglomerate, or the predecessor of BuzzFeed, or whatever it is now, Gawker was a New York-focused gossip tabloid for people capable of comprehending nested clauses that split its focus between actual celebrities and the local media industry. Star magazine meets the New York Observer, I guess.
But since it was the 2000s internet it was really about itself all along, and thus was always gossiping and analyzing about itself (and so on, recursively - see the Julia Allison “microcelebrity” thing, an experiment in closed-media-cycle ecology whereby you create a viable subject of gossip and media analysis by virtue of producing enough gossip and media analysis about the gossip and media analysis you’re producing about the fact that you’re creating her as a viable subject).
Well anyway what my point is taking that and letting it run for a decade or so while the parent organism continues to mutate under its own pressures (thus creating new source material to feed the maw), they’re pretty worth listening to on the subject of internet media.